What comes to mind when ‘ASUS’ is mentioned? Most are aware of the fact that it is a leader in the production of motherboards in Taiwan, gamers’ go-to brand for graphics cards, and a juggernaut in the notebook industry. However, apart from that, ASUS has also been steadily making inroads into the smartphone industry. In recent years, it has largely been promoting its integrated, multi-function Padfone series – a line of smartphone-tablet hybrids which have been, to date, unlike any other devices in the market. However, during the Consumer Electronics Show (CES) 2014, ASUS unveiled a brand new line of smartphones – the ZenFone series, which derives the first half of its name from the company’s high-end notebook line, the ZenBook. The ZenFone features an exquisite but clean design, and is equipped with ASUS’s latest ZenUI interface. It will be released in three different sizes: the ZenFone 4, ZenFone 5 and ZenFone 6, which will feature 4-inch, 5-inch and 6-inch screens respectively.
ASUS ZenFone 5 ndash; Featuring a large 5-inch screen the new Zen UI and the PixelMaster Camera

Unlike previous models, which were priced on the mid- to high-end of the range, the ZenFone series is affordably priced between US$99-199. However, despite its affordability, one can safely say after having tested the phone’s capabilities that it not only features an excellent C/P ratio, but also a beautiful design; it delivers an outstanding performance in every aspect.